GOOGLE gets hit with a $2.72bn fine.

The European Commission, which polices EU competition rules, slapped Google with a $2.72bn fine for anti- competitive behavior (highest ever imposed in Europe for anti-competitive behavior)  and gave the company 90 days to stop the practice or face further fines of up to 5 percent of average daily worldwide revenue of its parent company Alphabet.

According to the European Commission, Google gave prominent placement to its own services while demoting rival services. This denied other companies the chance to compete on merit and innovation while also denying EU consumers a genuine choice of services.

This comes on the heels of Google recently deciding to terminate the practice of reading its users Gmail messages to sell ads.


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